The Milk Rocks! Program has three major distribution channels:
- In-schools via milk cartons, posters, book covers and more.
- On the web MilkRocks.com features cool contests and sweepstakes alongside tons of content that students want – music, videos, games, comics, and more.
- Live in concerts our concert tours visit schools throughout the country, featuring both new and established artists.
Milk Rocks! is the most comprehensive, integrated way to connect with elementary, middle, and high school students – and help combat obesity and dismal nutrition standards.